Source Image: solarscooters.co.uk
As the popularity of electric bikes increases day by day, the competition in the electric bike market is also getting fiercer. Retailers need an edge, and combining out-of-the-box thinking with best selling practices is essential to success. It can be a daunting challenge, but we’ve put together some tips to help you get started on your journey to increasing your electric bike sales.
1. Rely on experience.
You may prefer to buy shoes from Nike or Adidas over an unknown brand. This is because both brands have years of experience in the market and a solid reputation. Nothing sells a product like experience. Leverage the expertise of your support team and manufacturers to provide assurance of quality and safety to your customers. Using trusted manufacturers communicates to your target consumers that your brand values quality and safety over cost-cutting.
2. Know your product.
Learn everything about your product that will wow potential buyers. This means knowing the battery capacity, maximum and average riding speeds, local laws and regulations, nearby trails where you can try out e-bikes, and current e-bike design trends for each demographic. Figure out which models are best suited for different riding conditions (city, country, mountain, etc.) and point your customers in the right direction. Finally, riding an e-bike yourself allows you to be authentic about your riding experience and openly express your passion for the product.
3. Allow test flights.
Build trust with your customers by offering a test drive. You can limit the speed and space if you want, but the ability to try the product can be the final incentive your customers need to complete their purchase. Emphasize that you want to sell them a product that they will truly be happy with, not just one that looks good on paper. They will appreciate your personal attention to their needs and it will strengthen your relationship with your customers, increasing your chances of making a sale. Even if your customers don’t buy your product, they will now know that you care about your products and customer service. This means free word-of-mouth advertising to other potential customers.
4. Holding an event.
Host promotional events, attend other community events, and get to know your customers and community in any way that will increase sales over time. Let customers know your store will be around by highlighting your donation program and the products you provide to the community. Maximize your visibility by participating in industry events and trade shows as well.
5. Analyze your target market.
Figure out what your customers want so you can give them the right thing and find cross-selling opportunities. If your target audience is young athletes, mention team trips in your community as a chance to meet other young people in the community. If you’re targeting college-aged youth, find out where they hang out on social media and advertise there. If your target audience cares about the environment, focus your marketing on the environmental impact of riding a bike instead of driving a car.
Learn more about your target audience using market research reports, third-party data analytics companies, and surveys (which are conducted for free). Maximize your surveys by using natural language processing software to better understand your customers’ emotions and intentions.
The experts at CM Batteries have decades of experience producing lithium batteries for e-bikes and can help you set your product apart from the crowd with our unique battery customization options. Contact us today to learn more about how we can transform your business.
